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Xtrim
2025
A commercial video showcasing the Xtrim vehicle through a blend of 3D animation, real lighting, and live-action footage.
The project focuses on presenting both the exterior and interior of the car, highlighting design details and key features. By combining cinematic shots with 3D elements, the video creates a clean and modern visual language aligned with automotive advertising.
The integration of real footage with CG enhances realism, allowing lighting, materials, and reflections to feel natural and grounded. This approach helps the vehicle feel more tangible and immersive, while maintaining a polished and controlled visual style.
The project was developed using Blender and Cinema 4D for 3D production, with compositing and final edits completed in After Effects, ensuring a seamless blend between real and digital elements.
Credits
LECH
Group Creative Director
Sepehr Shamloo
Creative Director
Sepehr Shamloo
Ramin Gorji
Ali Mory
Storyboard
Sepehr Shamloo
Modeling
Sepehr Shamloo
Sound Design & Music
Amir Rostami
Simulation Artist
Sina Taghavi
Design Director
Golnaz Behzadi
3D Animation
Sepehr Shamloo
Ramin Gorji
Ali Mory
Rendering & Lighting
Sepehr Shamloo
Ramin Gorji
Alireza Moradpour
Milad Ebrahimi
Golnaz Behzadi
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