Fliproom
2023
We were excited to complete an explainer motion project for FLIPROOM. The work included direction, copywriting, storyboard, illustration, sound design, and animation.
FLIPROOM offers a solution made for resellers in the sneaker market. Our team handled key parts of the project, including direction, illustration, animation, sound design, and music.
The goal of this project was to show the daily challenges resellers face, such as manual communication, outdated inventory systems, and missed sales opportunities.
We created an animation that informs and engages viewers, showing how FLIPROOM helps resellers solve these problems and grow their business.
Sound design played an important role in improving the overall experience and supporting the message of the visuals. The music was carefully made to match the timing and rhythm of the animation, creating a smooth connection between sound and movement.
Credits
LECH
Group Creative Director
Amir Parva
Creative Director
Amir Parva
Storyboard
Kimia Barhemmat
Sound Design & Music
Mohammad Asghari
Design Director
Kimia Barhemmat
Motion Graphics Design
Amir Parva
AB Babaei
Ali Mory
Alireza Moradpour
Milad Ebrahimi
Golnaz Behzadi
The storyboard shows the reseller journey from confusion to clarity. It highlights problems like messy data and missed updates, then moves to a simple system with real time insights.
In the end, resellers can track products easily and make faster decisions.